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Long trails and long cooperation

To create a meeting place
The main focus of the Vasaloppet is naturally the ski race itself, but if it is to be a success, the surroundings must also be well looked after. Ninni Bäckström, who is customer and sponsor responsible for Vasaloppet, tells how O.B.Wiik helps to set the frame around the race.
– O.B.Wiik helps us create meeting places, by setting up a number of different tent solutions. They help develop our events, and we can trust them to create the right solution for us.

Many changes, stable partnership
Having a long-term partner is valuable for both parties. The more you know each other, the more you know what the other party needs. For Vasaloppet’s part, this has become especially true during the last few years of pandemic and unpredictability.
– This year, for example, we cannot be at the place we usually have because of a large infrastructure project in Mora. Therefore, we have to enter a smaller area than usual. Then O.B.Wiik helps us find solutions wherever we have to be, even in tight spaces, concludes Ninni.

We congratulate the 100-year-old on the anniversary, and look forward to the road ahead!